(Senior) Marketing Analytics Engineer (m/f/d)

 As part of the Entyre Group, Pflegewegweiser is one of the fastest-growing health tech scale-ups in the Swiss market. With offices in Zurich, Berlin, and Boston and more than 500 employees, we are redefining outpatient care: tech-enabled, fast, effective, and close to people. We combine high-quality care with operational excellence, clear processes, and a modern, technology-driven organization.

We believe that every person deserves to live a self-determined, dignified life at home, even when care is needed. Family caregivers provide tremendous support and deserve professional assistance, reliable structures, and genuine appreciation.

About the Role

We’re looking for a Marketing Analytics Engineer to own and scale Entyre’s marketing data infrastructure. This is a high-impact, high-ownership role at the intersection of data engineering, analytics, and marketing. 

You’ll design and develop the pipelines that move data from our source systems into our warehouse, transform it into reliable, analysis-ready models, and make it accessible through dashboards and automated workflows used by the marketing team every day. 

This isn’t a traditional data engineering position. You’ll pair deep technical skills with strong marketing domain expertise to create a self-serve data layer that empowers the team to measure outcomes, run experiments, forecast with confidence, and optimize campaign performance.  

You’ll also explore and apply AI to accelerate analytics workflows, improve data accessibility, and build smarter, more proactive tooling for decision-making. 

What You’ll Do 

• Own and evolve the end-to-end marketing data stack: Fivetran or custom ELT pipelines → BigQuery → Dataform transformations → Sigma reporting 

• Design, build, and maintain data models that act as the single source of truth for marketing performance, attribution, and funnel metrics 

• Build AI-assisted analytics tools and workflows to reduce manual reporting and accelerate insight generation across the marketing team 

• Develop and operationalize forecasting models for marketing spend, pipeline projections, and channel performance 

• Partner closely with the CMO to translate business questions into robust, scalable data solutions 

• Ensure data quality, integrity, and clear documentation across all marketing data assets 

• Evaluate, test and integrate new data sources, tools, and technologies as the stack evolves 

Must-Have Skills & Experience 

• 3+ years of experience in analytics engineering, data engineering, or a comparable technical analytics role 

• Strong ability to work autonomously and take full ownership in a fast-moving, high-growth team 

• Expert at SQL with a strong understanding of data warehousing concepts, data modeling, and query performance optimization 

• Hands-on experience with BigQuery and modern ELT/ETL tools - like Fivetran - as well as experience with a transformation framework such as Dataform or dbt 

• Ability to communicate complex analytical findings clearly and concisely to diverse audiences, influencing data-driven decisions 

• Working knowledge of Python for data manipulation, scripting, and automation 

• Experience with a modern BI tool (PowerBI, Tableau, Sigma or similar) for building user-facing dashboards 

• Solid understanding of marketing analytics concepts such as attribution, funnel metrics, channel performance, and CAC/LTV 

Bonus Points 

• Experience with Postgres, GA4, GTM, Hubspot, or similar CDPs and tracking systems 

• Familiarity with AI/LLM-assisted development tooling – e.g. Codex, Claude 

• Exposure to growth marketing or demand-generation analytics 

• Background in building a data function from the group up 

Why Join Entyre 

Small, high-performing team where your work has direct, visible impact - no layers, no bureaucracy 

Engineering-first culture with high autonomy and trust to make decisions end-to-end 

Modern data stack from day one - no legacy systems or technical debt slowing you down 

True ownership: you’ll shape and define the marketing data function, not just maintain it 

A team that actively uses AI in day-to-day work to move faster and build smarter 

How We Operate - Non-Negotiable:

1. "Insanely Great" for Families - Delivered Now:
Forget just 'satisfaction'. We deliver support that makes caregivers feel loved and seen. Understand their pain, anticipate their needs, and solve them – fast.
The standard is "Insanely Great," period. Anything less slows us down and fails our families.

2. Speed is King - Ruthless Focus is the Key:
Velocity comes from focus. Kill distractions. We concentrate all firepower on the #1 critical objective until it's done. Then we attack the next one.
Decide what not to do and cut it ruthlessly. Being a mile wide and an inch deep is failure. Move the needle now.

3. Raise the Bar: Crush Mediocrity:
Mediocrity is poison. It kills speed, morale, and companies. We hunt it down and eliminate it. Good enough is never good enough.
Demand A-Player performance from yourself and everyone around you. Own your shit. Deliver excellence, fast. No excuses, no passengers.

4. The Speed Algorithm: Question. Delete. Simplify. Accelerate.
This is how we build momentum: Question every requirement – who asked? why? Delete ruthlessly – parts, processes, bureaucracy. If you don't add 10% back later, you didn't cut enough. Simplify what's left. Then, accelerate cycle time like hell.
Challenge everything. "It can't be done" means "You haven't figured it out yet. Go do it." Break bottlenecks, find shortcuts, remove friction.

5. Act Like Owners - Bold Bets, Fast Action:
This is your company. Own the mission, own the results. Don't wait for permission – take initiative.
Make bold bets that can leapfrog progress for our families. Act decisively. Move fast. If you stumble, learn faster and go again. Bias for action is everything.

The Bottom Line:
We are building something vital, and we are doing it at lightning speed. This requires intensity, focus, and a relentless drive to execute. If reading this makes you want to jump up and build faster, welcome to Entyre. If not, get out of the way.

Ready to make an impact? We’re excited to receive your application and can’t wait to see what we can achieve together.