(Senior) Growth Marketing Manager

Pflegewegweiser is the leading platform for compensated family caregiving in Switzerland.
Our mission is clear: to provide families with fast and tangible relief.
At our company, your marketing work creates real social impact – your efforts directly help thousands of families.

Bureaucracy, time pressure, and emotional strain make life difficult for family caregivers – we give them clarity, support, and freedom to act again.

Our principle: Speed that helps.
We build quickly, effectively, and decisively. Mediocrity slows us down – speed moves us forward.

If you want to make a real difference for families with energy, sharpness, and responsibility – keep reading.

Your Role

As a Growth Marketing Manager, you are the driving force behind our market expansion.
You develop new customer-acquisition strategies, run growth experiments, and ensure that our messages reach exactly where they have the greatest impact.

Your work ensures that families can access our services faster – and that we continue to strengthen our market leadership.

Your Tasks

• Design, execute, and analyze data-driven growth strategies and campaigns across all channels, including SEA/SEO, paid social, online partnerships and content marketing,

• Constantly identify new growth opportunities to drive customer acquisition and retention.

• Work collaboratively with our operational and tech teams to develop consistent messaging and positioning.

• Optimize the marketing funnel to improve customer journeys and increase conversion rates.

• Track and report on key performance indicators, including customer acquisition costs, lifetime value, and channel-specific performance.

• Conduct market research to stay updated with industry trends, competitor strategies, and new growth opportunities.

Your Profile

• 4+ years of experience in Growth or Performance Marketing, ideally in scale-ups, digital platforms, or fast-growing environments.

• Proven success in building and scaling growth channels (e.g., google ads, paid social).

• Strong analytical skills and confident handling of KPIs and tools such as GA4, HubSpot, or similar.

• Experience in conversion optimization, A/B testing, and hypothesis-driven work.

• High digital affinity and a strong sense for audience-focused communication.

• Pragmatic under pressure and able to make smart decisions at high speed.

• Languages: fluent in German and English.

What We Offer

• Key Role: Direct influence on expanding our market leadership.

• High Impact: Work with speed, responsibility, and visible results.

• Team: Collaborate with an international, data-driven, and ambitious team.

• Development: Exceptional opportunities for personal and professional growth.

• Workspace: Modern, centrally located office in the heart of St. Gallen.

• Team Culture: Regular, fun team events that strengthen collaboration and spirit.