Head of Homecare Products

As part of the Entyre Group, Pflegewegweiser is one of the fastest-growing health tech scale-ups in the Swiss market. We are based in Zurich, Berlin, and Boston, employ over 500 people, and are redefining outpatient care: tech-enabled, fast, effective, and truly human-centered. We combine high-quality care with operational excellence, clear processes, and a modern, technology-driven organization.

Our mission is to make caregiving easier by connecting families with the right services, information, and products. We believe that everyone deserves to live a self-determined, dignified life at home, even when in need of care. Family caregivers provide incredible support every day and deserve professional backing, reliable structures, and genuine appreciation.

We are experiencing strong growth across our core platform and care services, with rapidly increasing demand from families and partners. As we expand our offering, Homecare Products is becoming a key pillar of our ecosystem.

To build and scale this vertical, we are looking for a Head of Homecare Products who will take full ownership of the category.

This is a foundational leadership role with significant autonomy and direct impact on the future of the company. The role reports directly to the Managing Director of Switzerland and will be part of the extended leadership team of Pflegewegweiser.

The Role:

As Head of Homecare Products, you will build and scale our physical products business for family caregivers—from defining the product portfolio to running e-commerce operations and building scalable supply and distribution.

You will operate with General Manager–level ownership, including P&L responsibility, and lead the commercial and operational development of the Homecare product vertical.

Your mission is to turn Homecare Products into a major growth engine within the Pflegewegweiser ecosystem.

What you will do:

Build and Scale a New Business Vertical

• Take full ownership of the Homecare Products business

• Define the long-term strategy and growth roadmap for the category

• Identify high-impact opportunities to better serve the needs of family caregivers

Own the Business

• Full P&L responsibility for the Homecare Products vertical

• Drive revenue growth, margin optimization, and unit economics

• Develop scalable commercial and operational structures

Build the Product Portfolio

• Evaluate and onboard MiGeL products and other relevant homecare supplies

• Identify new product opportunities based on caregiver needs and market demand

• Develop cross-selling opportunities from the company’s core business leads

E-Commerce & Distribution

• Lead and grow our Shopify-based e-commerce business

• Optimize conversion, pricing, merchandising, and customer experience

• Manage logistics and fulfillment through external partners

• Ensure operational excellence across the entire supply chain

Team & Leadership

• Lead and develop a team of 10+ employees

• Build the organizational structure needed to scale the vertical

• Collaborate closely with Marketing, Sales, Finance, and Business Development

• 6–10+ years of experience in e-commerce, D2C, retail, healthcare commerce, or consumer products

• Proven track record of building and scaling a product category or business line

• Strong experience with P&L ownership and commercial performance management

• Experience managing product portfolios, suppliers, and distribution

• Entrepreneurial mindset with a hands-on approach to building new businesses

• Experience working with Shopify or comparable commerce platforms

• Fluent German required

Why This Role Is Exciting

• General Manager–level ownership of a key business vertical

• Opportunity to build and scale a new product category from the ground up

• Direct reporting line to the Managing Director of Switzerland

• Role as part of the extended leadership team of Pflegewegweiser

• Join a fast-growing company addressing one of the most important societal challenges: family caregiving

How We Operate - Non-Negotiable:

"Insanely Great" for Families - Delivered Now:
Forget just 'satisfaction'. We deliver support that makes caregivers feel loved and seen. Understand their pain, anticipate their needs, and solve them – fast.
The standard is "Insanely Great," period. Anything less slows us down and fails our families.

Speed is King - Ruthless Focus is the Key:
Velocity comes from focus. Kill distractions. We concentrate all firepower on the #1 critical objective until it's done. Then we attack the next one.
Decide what not to do and cut it ruthlessly. Being a mile wide and an inch deep is failure. Move the needle now.

Raise the Bar: Crush Mediocrity:
Mediocrity is poison. It kills speed, morale, and companies. We hunt it down and eliminate it. Good enough is never good enough.
Demand A-Player performance from yourself and everyone around you. Own your shit. Deliver excellence, fast. No excuses, no passengers.

The Speed Algorithm: Question. Delete. Simplify. Accelerate.
This is how we build momentum: Question every requirement – who asked? why? Delete ruthlessly – parts, processes, bureaucracy. If you don't add 10% back later, you didn't cut enough. Simplify what's left. Then, accelerate cycle time like hell.
Challenge everything. "It can't be done" means "You haven't figured it out yet. Go do it." Break bottlenecks, find shortcuts, remove friction.

Act Like Owners - Bold Bets, Fast Action:
This is your company. Own the mission, own the results. Don't wait for permission – take initiative.
Make bold bets that can leapfrog progress for our families. Act decisively. Move fast. If you stumble, learn faster and go again. Bias for action is everything.

The Bottom Line:
We are building something vital, and we are doing it at lightning speed. This requires intensity, focus, and a relentless drive to execute. If reading this makes you want to jump up and build faster, welcome to Entyre. If not, get out of the way.

Ready to make an impact? We’re excited to receive your application and can’t wait to see what we can achieve together!